Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O’Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. With help from The Martin Agency, Land O’Lakes created the “Delete to […]
The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever. Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion. The MMA Germany will kick off its […]
China’s digital advertising market is on a tear. Mobile advertising is witnessing double digit growth rates, according to eMarketer, but not everyone is in for a win this year. The market research firm has revised its forecast for Baidu’s digital ad revenues, citing negative press after an investigation was opened into the search giant’s practices, […]
The new research provides significant new insights into the behaviour and attitudes of young generations as they respond to mobile advertising. Verve, a leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers […]
Whether you’re juggling work, school, family, or just the demands of daily life, everyone needs a little break and a new adventure sometimes. But knowing what to do once your vacation starts can turn what’s supposed to be fun into a lot of work. You might get recommendations from friends, professional travel guides, or online […]
EyeFitU a new fashion portal that aims to solve the eternal problem of the lack of uniformity of sizing in fashion, has gone live. EyeFitU has collaborated with high profile affiliated fashion houses: The app has 45+ online stores and 100s of brands such as Matchesfashion, Ted Baker, Net-à-Porter and Mr.Porter, Karen Millen, Asos, Warehouse […]
With 6 billion people worldwide said to own a mobile phone, rare is the occasion that anyone heads out to the casino, hotel pool, sporting event, or an evening of dining and drinks, without their preferred mobile device in hand. The growing reliance on mobile wallets — and the unwavering trust that there is always […]
McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]
A future US president who looks (and talks) suspiciously like Donald Trump and triggers Armageddon on Earth stars in a caustic new mobile game app. Once the Earth is in flames in the game, President “Jrump” must colonise other worlds to “make the galaxy great again.” He needs to climb walls the player must build […]
Background: DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show. Details and Implications: Rise of the machines: Technology is the driving force […]