Advertisers may be spending more on mobile, but are still failing to connect the dots

Advertisers may be spending more on mobile, but are still failing to connect the dots

Even as mobile dominates online display budgets, this rapid growth could be superfluous if advertisers aren’t prepared to properly address the effectiveness of mobile ads and their role in brands’s marketing mix modelling, warn experts. Sharper measurement is often talked about but rarely defined for a mobile market which many believe is falling behind the […]

The rise of the small screen is what’s driving AT&T’s $84.5-billion deal for Time Warner

The rise of the small screen is what’s driving AT&T’s $84.5-billion deal for Time Warner

AT&T has worked 140 years to perfect phone service, while Time Warner Inc. has spent decades churning out popular magazines, television shows and movies for the big screen. But the two companies, which both are laboring to hold onto customers, confront a similar challenge: how to deliver content to younger consumers who are turning away […]

Yahoo launches mobile and 360 degree ad formats in Singapore

Yahoo launches mobile and 360 degree ad formats in Singapore

Yahoo announced the availability of two new ad products for advertisers in Singapore: Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive 360 degree content and 360 creatives offering immersive ads for desktops and mobile using augmented reality and panoramic imagery. Yahoo Tiles enables brands to tell […]

R/GA London & Unilever Launch Interactive Storytelling Platform on Facebook Messenger

R/GA London & Unilever Launch Interactive Storytelling Platform on Facebook Messenger

R/GA London, the company for the Connected Age, is working with the Unilever oral care brand, Signal Pepsodent, to drive worldwide behavioural change in just 21 days with a free service which encourages parents and children to brush their teeth together and develop good brushing habits for life. “Little Brush, Big Brush” is one of […]

New AdWords service makes it easy to send texts consumers will actually read

New AdWords service makes it easy to send texts consumers will actually read

Nobody likes receiving junk texts – but what if a potential customer indicated they wanted to hear from you? That appears to be Google’s thinking behind click-to-message ads, a new AdWords feature that invites consumers to send SMS text messages to companies that provide products or services they might be interested in using. “If you’re […]

Techstars Seattle graduate Leanplum, led by former Google engineers, raises $29M

Techstars Seattle graduate Leanplum, led by former Google engineers, raises $29M

Techstars Seattle graduate Leanplum has raised $29 million in a Series C round, led by Canaan Partners with participation from Kleiner Perkins and Shasta Ventures. It’s a big round for the startup company, which left Seattle for San Francisco shortly after graduating from the Techstars program in 2012. The latest round brings total funding in Leanplum […]

Xaxis Launches Native Ad Specialist plista in Singapore and Taiwan

Xaxis Launches Native Ad Specialist plista in Singapore and Taiwan

Xaxis, the world’s largest programmatic audience company, announced the launch of native ad specialist plista in Singapore and Taiwan. Part of the Xaxis portfolio, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across […]

Mobile video ad platform, POKKT, introduces a new retargeting product

Mobile video ad platform, POKKT, introduces a new retargeting product

POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently. Commenting on the development, Manish Tewari, POKKT’s […]