Multinational telecoms company Telefonica has formed a partnership with People.io, a UK-based personal data startup, to give German consumers control over elements of their personal data. The deal will see a co-branded version of the People.io app, called O2 Get, launched as part of Telefonica-owned O2’s Germany app portfolio on both the Play Store and […]
Coca-Cola has launched a ‘Minority Report’-style in-store display system shows personalised messages to approaching shoppers based on data on their smartphones. The system is powered by Google Cloud technologies and works on any HDMI-ready display that serve as grocery store aisle “end caps”, restaurant menu boards and even interactive cinema posters. The system can be […]
How can you ever really guarantee the quality of messaging routes when you’re dealing with fake DLR’s, grey routes and ‘white listed’ test nodes? CM introduces a new tool Texter, which provides a complete new way of testing global sms delivery and routes. Solving a Distorted View Texter is an sms testing tool that uses live nodes to […]
The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Facebook’s advertising sales in the first quarter of 2017 grew by 51% to $7.9 billion, helping the social media giant exceed analysts’ expectations. The revenue boost pushed up net income in the quarter by 76% to $3.1 billion. Mobile advertising made up 85% of sales—up from 82% in the first quarter of 2016. The company’s […]
Pokémon Go creator Niantic has formed a multi-year partnership with the John S. and James L. Knight Foundation, with plans to advance civic engagement in local communities around the US through AR experiences.a The collaboration will see Niantic’s gaming experiences, including Ingress and Pokémon Go, leveraged at select community events supported by Knight Foundation. These […]
Launched in 1929, Tempo enjoyed 80 years of continuous success, becoming not only Italy’s favourite tissue but also an indispensable ally for hygiene & against illness. Unfortunately, this old promise that made Tempo so successful gradually became part of the problem: the brand was still talking about allergies, colds and other unpleasant conditions. As a […]
Facebook has begun rolling out its Instant Games on Messenger to more of the 1.2bn people that use the platform every month – after initially rolling out the gaming service to 30 countries in November 2016. In addition to the wider roll out, the social network is also introducing two of the features it previewed […]
BBC Worldwide and Skype have announced the launch of the first ever Doctor Who Bot. The Doctor will open the TARDIS doors and invite players to help him save the Universe in an exciting interactive digital experience titled The Saviour of Time. The brand new bot uses the latest technology to deliver a unique experience […]
MomentFeed, one of the leader in mobile customer experience management for multi-location brands, announced that the company has added a new native ad platform to its Paid Media Manager software solution, and made it generally available to all ad agencies and multi-locations brands. MomentFeed’s Paid Media Manager (PMM) software, part of the company’s flagship Mobile […]