Accel Partners, DCM and Impact Venture Capital co-founder, Dixon Doll, has joined the board of directors and invested in Out There Media (OTM), one of the world’s leading mobile data monetization providers headquartered in Vienna, Austria. OTM is the creator of Mobucks™, a proprietary technology platform that connects the world’s leading brands and agencies with […]
‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and […]
Facebook has stuck a deal with Blend Media, to produce a “creator community” of experts for its 360 videos. Blend Media is a tech platform that works with brands, agencies and publishers create 360-degree video projects. The deal means that Facebook can use Blend Media’s library of premium content to drive 360-degree video growth on […]
Mercedes-Benz Malaysia has picked BBDO Malaysia to help offer its drivers a way to test drive the C-Class via their mobile devices, with the launch of InstaDrive. InstaDrive uses the Instagram story function to provide users with a way to experience the C-Class. They can explore the luxury sedan’s sleek interior, the sound system, and […]
The Creative Circle has relaunched its official app ahead of 2017’s Creative Circle Ball. The updated app, available for both smartphone and tablet users through the App Store and Google Play, is available now. Armed with a fresh look in keeping with The Creative Circle’s new ‘angry, anarchic’ graphic identity, the app will keep you […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
Pepsi is encouraging fans to “Get It While It’s Hot” with the launch of its newest limited-edition beverage, Pepsi Fire. Beginning May 22, Pepsi Fire – the refreshing cola with a cinnamon flavoured twist – will be available in stores US-wide for an eight-week period. Fans who find specially marked packs of Pepsi Fire, Pepsi, […]
AppsFlyer, a mobile attribution and measurement company, has launched its Indonesia Performance Index and finds Facebook ranking first across the board. The Index is spilt between two categories of gaming and non-gaming, further segmented into Android and iOS. The methodology calculates non-organic and organic retention rates over a 30-day period, dividing the active users in a […]
Digital Marketing Pro, the microlearning edtech platform revolutionising how digital marketing skills are taught, is launching globally, having reached market dominance in its native Sweden. The Digital Marketing Pro (DMP) app, available on iOS and Android, is the first global product from Stockholm and Barcelona-based AIAR and aims to create the next generation of digital […]
AppOnboard Inc, the premier developer of interactive, Full-Fidelity Demos of mobile apps, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP”) and a syndicate of VCs and CxO luminaries of the mobile app ecosystem including the original creator of Google AdSense Eytan Elbaz. AppOnboard’s proprietary, patent-pending technology transforms any mobile app into a fully […]