A10 Networks, a Secure Application Services company, announced A10 FlexPool, a software subscription model that provides enterprises and service providers with the ability to simplify the consumption of app services. The A10 FlexPool aggregated capacity model allows customers to flexibly allocate and re-distribute capacity across applications, multiple clouds and data centres. As businesses attempt to […]
London’s leading arts venues combine to launch the capital’s first centralised refreshment mobile and online ordering service. Revolving around theatres, concert halls and performing arts spaces in central London, MyOrder London, powered by Preoday, helps theatregoers beat interval and pre-performance queues by letting them order and pay for refreshments in advance of their visit. At […]
POW, the free digital currency, has taken another significant step towards becoming the first global currency by integrating with a second social media platform; Twitter. Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst […]
Biondo Creative is offering a new service which allows businesses to advertise on Spotify. This new digital advertising service gives local business owners a chance to target Spotify’s more than 140 million active users by playlist, genre, gender, age, country, region, state or DMA at an affordable price. More consumers are using mobile devices and according […]
Inskin Media is among the first ten companies in the UK to receive the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud. This adds to the JICWEBS Brand Safety Seal, which Inskin has held […]
The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign was pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it features some of the leading personalities from the […]
AppNexus, one of the world’s leading independent advertising technology company, announced the launch of the AppNexus Programmable Platform (APP), the industry’s first programmable Demand Side Platform (DSP). APP harnesses advanced machine learning to help professional traders execute highly customized and complex strategies through a seamless user interface. APP enables greater efficiency in campaign setup, management, […]
S.O.S Amitié has launched #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed by Buzzman. 1 in 10 French people has nobody […]
LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online behaviour and […]
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings. The social network’s power to target and influence users has come under the spotlight by the US election scandal. The political storm in the United States over how Facebook, Twitter […]