Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]
Instagram has quietly rolled out in-app payments feature to some users, though its still in testing stages, TechCrunch reports. The new feature allows users to use a credit or debit card to book restaurants and salons through a limited number of third-party services. All of this happens in the app, without users ever having to […]
The world’s fourth largest smartphone maker in terms of shipments, Xiaomi, has been pretty busy – submitting an initial public offering (IPO) application in Hong Kong and penning a deal with Three parent Hutchison to distribute its phones in the UK, Hong Kong, and other locations. According to the South China Morning Post, Xiaomi is […]
Lego has launched a new interactive skill on Amazon Alexa called Lego Duplo Stories, an experience that combines storytelling with the brick toys. The skill is available on devices that support Alexa, like the Amazon Echo or Echo Dot, and gives parents and kids a selection of stories with audio prompts that guide physical play. […]
Mobile ad spend in India is set to rise by 75% in 2018, accounting for more than half of all digital spend, even though spend on television still holds top spot. This is according to a report by eMarketer, which also adds that India will see more than a quarter (337 million) of India’s population […]
Smaato, an advertising platform for mobile publishers and app developers, announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners with access to Amazon’s Transparent Ad Marketplace inventory. In response to publisher requests, Smaato is one of the first mobile ad exchanges to participate. Through a server-to-server integration, publishers using […]
Virgin Trains have today become the first travel operator in the world to sell tickets through Amazon Alexa, with customers now able to book Advance Single tickets using just their voice. The innovative collaboration will enable rail travellers to sort their tickers with one simple voice-based transaction via an Alexa-enabled Amazon device, including Amazon Echo, […]
YOC AG has announced an increase in revenue of 20% to € 14.4M (2016: € 12.0M) for year-end 2017. Furthermore, the group’s gross profit margin was increased to 39% (2016: 37%). The YOC Group was able to maintain a stable fixed costs structure at previous year’s level thanks to its scalable processes. With an increase […]
Verizon’s Oath is teaming up with Samsung to deliver both media and advertising content through Bixby Home on Galaxy S9, S9+, S8, S8+, and Note8 devices. The partnership will enable Samsung customers to keep up-to-date with content from Yahoo Sports, Newsroom, Yahoo Finance, and Go90. Meanwhile, native ads via Yahoo Gemini will be distributed within […]
Facebook is adding a dating layer to its main mobile app, CEO Mark Zuckerberg announced during the company’s F8 developer conference keynote in San Jose, California. The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went […]