Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones. Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included […]
Walt Disney Animation Studios will debut its first ever virtual reality short film at SIGGRAPH 2018, and the hope is viewers will walk away feeling connected to the characters as equally as they will with the VR technology involved in making the film. Cycles, an experimental film directed by Jeff Gipson, centres around the true […]
Innovid, a leading video marketing platform, announced support for third party viewability measurement from all major vendors in VAST inventory, which accounts for the bulk of digital video impressions. Complete video viewability measurement was previously only available in VPAID inventory, which requires an additional layer of code, and has less scale across the digital video […]
Health drink brand Yakult is on a mission to teach common Japanese phrases to the public with a vending machine that rewards quick learners with a free bottle of ‘good bacteria’. In the UK, the company is looking to hit home its Japanese heritage by teaching members of the public Nippon, baited with the allure of a […]
Honor, a trendy, young and innovative smartphone e-brand, kicks off a series of partnerships with young emerging contemporary artists around the world, as part of its latest global creativity campaign ‘Honor Your Creation’. Clara Bacou, a UK-based digital technology artist will be the first to take part in the collaboration. “Honor has always been creative […]
The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London on July 18. The Virtuo app was hand selected by the Apple team as App of the Day on July 14, which generated thousands of installs ahead of the launch. Already available in […]
Google has launched an AI drawing game as a ‘mini app’ within Tencent’s WeChat messaging platform, as it continues to make overtures towards re-entering the consumer market there. The majority of its products, including its internet search engine, email and app store, are currently blocked by Chinese authorities over censorship concerns. Last year, Google launched […]
Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced that it will provide outstream advertising technology globally across BBC.com, the commercially funded international 24-hour English news platform which offers up-to-the-minute international news, in-depth analysis and features to more than 95 million unique browsers outside the UK each […]
Cliqz, a joint venture between Hubert Burda Media and Mozilla, has launched MyOffrz, a GDPR-compliant digital advertising platform, which it said it will use to monetise its free offerings, including the search engine, browser and anti-tracking technologies of the Cliqz and Ghostery brands. The ad platform will be run by its fully-owned subsidiary Cliqz MyOffrz. […]
Granular interests and lifestyle targeting on social media platforms such as Facebook and LinkedIn have always previously trumped that available on Google AdWords, until now. Although keywords and basic demographic data were the main ways to reach target audiences, recent developments now mean that Google’s ‘in-market’ audience targeting for search, and ‘life events’ for video […]