TripAdvisor is overhauling its website and mobile experience, introducing a more social and personal approach to travelling and eating out. The new TripAdvisor, which is currently in beta ahead of its official launch later in 2018, will expand this site’s community beyond travellers to include brands, social influencers, publishers, and friends – enabling users to […]
I talk to online retailers every day and many of their comments revolve around a feeling of nostalgia for the days when things were simpler. We seemed to know instinctively who the shoppers in our store were, and so we implicitly understood what they wanted and how to give them a great experience. But today […]
TigerWit Limited, a UK-headquartered global financial technology company, launched its blockchain-based trading app and announced a partnership with Liverpool FC. As the ‘Official Foreign Exchange Trading Partner of Liverpool FC’ the sponsorship agreement provides TigerWit with a high-profile opportunity to increase its brand recognition. This visibility should drive downloads of its innovative new trading app […]
Dentsu Aegis Network’s Amplifi has signed a deal with Spotify to use its first-party data in a new audio planning tool, that will allow brands to buy across radio and digital audio. The Audio Stack will use M1 survey data alongside Spotify’s data to better reach target audiences when they are listening to audio. The […]
JET8 is a Singapore-based, global social media platform with technology that allows brands, agencies and influencers to engage and sell to social communities through user-generated mobile content. Using JET8’s social currency, JETS, users of JET8 apps are rewarded for their influence as they engage with the brands and communities they love. For every in-app like, […]
YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]
BBC News is launching a weekly news programme on Facebook Watch. Set to launch later in 2018, Cut Through The Noise will be the social media platform’s first funded non-US news programme. It is to focus on a different issue each week and will be set in BBC News’ Washington bureau or elsewhere in the […]
Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]
User experience (UX) agency, Sigma, has been appointed by Juddmonte Farms – one of the world’s leading breeders of elite racehorses – to build a user-friendly mobile application that will make it easier for staff across the company’s estate to manage the movement of horses from one location to another. Not only is livestock tracking a legal […]
mCanvas, the experiential storytelling ad platform for small screens, announced that it will start selling its proprietary high impact ad formats – Scroller, Sticker, Spotlight, Streambox – programmatically. The programmatic ecosystem in India has been growing rapidly but with a primary focus on standard banner ads. With the launch, mCanvas is bringing its engaging […]