In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25 billion. It is already the second largest market in the world, and the biggest in Europe. UK boardrooms are awash with data and insight all designed to help them perform better than their competitors. […]
A fashion app has launched offering women access to advice from personal stylists at any time and day of the week. Enty, founded by entrepreneur Sophia Matveeva, enables users to get professional advice from more than 140 global fashion professionals Through artificial intelligence, the app is able to learn user tastes and global trends. The fashion […]
Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of […]
Xaxis, GroupM’s programmatic media company, has launched a short-form video product, enabling clients to run campaigns across platforms run by the likes of Twitter, Snap, Spotify, and Global. The mobile-first, six-second video ad format is compatible alongside other Xaxis video products and, according to the company, enables advertisers to reach 27m UK consumers in a […]
Alibaba has built on its partnership with the International Olympic Committee (IOC) as official cloud service provider by launching a new broadcasting solution for the Olympic Broadcasting Services (OBS) through its cloud computing division. It was announced on September 19 on stage at Alibaba’s cloud computing conference in Hangzhou by Simon Hu, senior vice president […]
Rovio Entertainment and Resolution Games revealed details of their upcoming mixed reality (MR) game for Magic Leap One Creator Edition, Angry Birds FPS: First Person Slingshot. Coming this autumn, Angry Birds FPS: First Person Slingshot will provide a first-person slingshot to let players see incredibly realistic animated characters and objects overlaid onto their actual environment, bringing […]
Pinterest has opened up its content marketing API to third-party influencer marketing platforms, making it easier for brands to work with influencers on the social network. The influencer marketing program has been launched with eight partners – including AspireIQ, HYPR, Influence.co, IZAEA, Klear, Mavrck, Obvious.ly, and Open Influence – which have all integrated the API […]
Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]
BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that its customer will be able to upload ‘shoppable’ Instagram stories. Brands can now tag products within their Instagram stories, meaning viewers can click on the products and go directly to the brands store to purchase the item. Providing even more organic opportunities to push traffic […]
Audio technology company, iZotope, has launched a new campaign to support Spire Studio, their mobile studio where users can record, edit and mix eight audio tracks, simply by using a Spire and their phone or tablet. Spire’s compact size and features make it highly portable, which sparked the focal point of the “Inspired Collaborations” […]