M&M’s has launched a new Amazon Alexa skill, ‘Red Recommends’, to help viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. Red Recommends will invite users to chat with the M&M’s Red ‘spokescandy’ as he guides them through the selection of content available. Users simply […]
Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released today and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab dedicated to […]
Facebook is launching video-calling devices for the home in its latest attempt to diversify beyond traditional social media. The Portal devices, which use Facebook’s chat platform Messenger to make and receive calls, also feature Amazon’s Alexa smart assistant. They will go on sale in the US in November, at a price point of $199 (£152) […]
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalised shopping experiences. Integration with Adobe Experience Cloud’s content management, personalisation and analytics solutions provides an unrivalled offering for enterprises looking to deliver world-class commerce experiences. The company […]
IX Reach, the leading global provider of carrier services and connectivity solutions, has further improved its APAC connectivity by upgrading its Hong Kong network infrastructure enabling the carrier to provide its own in-region IP BGP Transit services. Whilst IX Reach has been providing SDN cloud connectivity, IX remote peering and high-speed point-to-point/multipoint ethernet services in AsiaPac since […]
Adeezy is set to launch a new global marketplace for the digital advertising industry to connect advertisers, publishers and campaign managers directly with creative talent and content creators from all over the world. Harnessing blockchain technology and AI, Adeezy aims to create a purpose-built ecosystem with new sustainable revenue opportunities and financial transparency for all […]
Ethically responsible UK shoe brand, Po-Zu has teamed up with South Yorkshire digital marketing agency, Ignition Search, on its latest project. Currently collaborating with Star Wars on a co-branded collection, Po-Zu has appointed Ignition Search to manage its paid media strategy and support its further expansion into the global and US footwear market. The campaign will use […]
Rovio Entertainment is thrilled to announce the development of a revolutionary new augmented reality (AR) app that is set to seamlessly connect Rovio licensed products with the digital Angry Birds universe. The new app in the pipeline, codenamed ‘Project Magic’, will transport consumers into a breathtaking new world, allowing them to engage in highly immersive branded […]
IBM announced growing adoption of its food supply chain network, IBM Food Trust. The blockchain-based cloud network offers participating retailers, suppliers, growers and food industry providers with data from across the food ecosystem to enable greater traceability, transparency and efficiency. The network is now generally available after 18 months in testing, during which millions […]