AT&T Launches Year-long Mobile Video Campaign

AT&T Launches Year-long Mobile Video Campaign

US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]

Facebook Trials Audience Network Ads on the Mobile Web

Facebook Trials Audience Network Ads on the Mobile Web

Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]

ZenithOptimedia Unveils 10 Key Mobile Consumer Trends for 2016

ZenithOptimedia Unveils 10 Key Mobile Consumer Trends for 2016

ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]

Mobile Video Ad Spend has Almost Tripled in 2015

Mobile Video Ad Spend has Almost Tripled in 2015

Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]

Giffgaff’s House of Horrors Will Scare You Out of Your Mobile Contract

Giffgaff’s House of Horrors Will Scare You Out of Your Mobile Contract

giffgaff, the multi-award winning, contract-free mobile network has released an immersive short film entitled ‘House of Horror’ to reveal the everyday fears of its members. giffgaff’s House of Horrors is a two-minute, horror film created based on a simple Facebook post back in August, which asked giffgaff members to share their greatest fears. The five […]

AOL to serve ads and news to TalkTalk

AOL to serve ads and news to TalkTalk

AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]

AMV BBDO Takes Us to Kitten Kollege for Adorable New Whiskas Campaign

AMV BBDO Takes Us to Kitten Kollege for Adorable New Whiskas Campaign

Kitten Kollege is an innovative new campaign for Whiskas, created by AMV BBDO in a unique collaboration with Google and Mediacom. The Youtube channel hosts creative content designed for mobile with the aim of entertaining and educating current and prospective kitten owners. The content has been developed with College Humour – experts in online comedy […]