Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research. The study, from transparent media buying platform, iotec, addresses some of the rising concerns within mobile programmatic advertising through their latest […]
Film studio Lionsgate and Unity Technologies, the leading creation engine for gaming and interactive entertainment, have partnered to create a first-of-its-kind virtual reality ad to support the release of Jigsaw, the latest film in the blockbuster Saw horror franchise. Built using Unity’s engine, the Jigsaw ‘Virtual Room’ interactive ad will surface in VR apps made using Unity, and will enable […]
Singapore Airlines (SIA) and Grab announced a partnership to provide customers with more seamless travel experiences. SIA and Grab will integrate their mobile apps to offer enhanced convenience to customers when travelling to the airport in six countries across Southeast Asia, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. This marks the coming together […]
Twitter plans to announce the launch of in-stream video ads in the UK at its session tomorrow for IAB Digital Upfronts. Twitter first launched in-stream video ads in the US in April 2017 as it ramped up its investment in video and content. The offering allows brands to have in-stream ads around premium content. Twitter […]
ChariTable Bookings is the revolutionary booking app that gives back to charity at absolutely no cost to individuals. When making a booking through Charitablebookings.com from a growing list of over 8,500 UK restaurants or 250,000 hotels world wide, £1 for every diner in the party will be donated by the restaurant to a charity of […]
Television continues to be the biggest advertising platform in India, but mobile ad spend is growing rapidly and is expected to increase by 85% in 2017, according to the latest estimates from eMarketer. The New York research firm forecast that overall digital ad spend in India will rise to $1.21bn this year with further double-digit growth […]
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific. The 2017 State of Marketing Attribution report provides detailed insight into a marketer’s perspective […]
Microsoft has introduced a pair of apps aimed at making easier for people to move whatever they’re working on between their phone and PC. Microsoft Edge, the tech giant’s Windows 10 browser, is being rolled out to both iOS and Android users. It will bring features such as favourites, reading list, new tab page and […]
Affle, a Singapore HQ mobile audience intelligence and analytics platforms company announced the launch of its Fraud Analytics as a Service Platform – mTraction FaaS in Japan to fight mobile ad fraud. According to industry data sources close to USD 16.4Bn is lost globally due to ad fraud. mTraction FaaS or mFaaS aims to help marketers detect fraud, not as post mortem but on run time, thus minimising wastage of precious marketing dollars. mFaaS utilises three primary interventions as part of […]
In-app video advertising platform IronSource has launched the ‘world’s first’ AR ads for games, after harnessing the power of Apple’s ARKit to develop the ads while it was still in beta. The ads are designed and produced entirely in-house by IronSource’s Playworks studio, which is focuses on the creation of playable and interactive ads designed around 3D […]