AR (augmented reality) technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement (ARDP) unit. The ‘Make My Magnum’ experience allows users to create their own personalised Magnums—by selecting from a list of 18 toppings—on their smartphones using Blippar’s ARDP. […]
Identifying mobile fraud in the mobile ecosystem can be a challenge for advertisers and Agencies alike. We are seeing increasingly more new fraud methods designed to exploit the system, such as Install Fraud and Click Fraud. DeviceID Reset Fraud has recently been launched by mobile attribution and marketing analytics platform AppsFlyer to give the advertiser […]
Mobile messaging service Hike just launched Total, a new service that lets Android users in India make payments to businesses and transfer money, read news, book train tickets, and chat with their contacts on the platform – all without mobile data. The company, which claims 100 million users on its platform, has been working for […]
Southeast Asian ride-hailing firm Grab today said it has acquired Bengaluru-based payments startup iKaaz to strengthen its payments platform. Grab, which competes with the likes of US-based Uber, said the “rich functionality of iKaaz mobile payments platform and its experienced leadership team will accelerate feature development and partner integration of GrabPay (its payments platform)”. It, […]
BMW has acquired Parkmobile, an app that provides guidance and services for those looking for parking in North America, including on-street and garage parking payments and spot reservation. BMW Group had already held a minority investment in the company, and owned its Parkmobile Group Europe affiliate, but today it increased its holdings to reach majority […]
Nielsen announced it has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across […]
Lyft has finally opened up Concierge to businesses and organizations of all sizes. The program allows members to hail rides for other people, giving companies a way to offer that extra touch of service to customers, especially those who can’t call for a ride themselves due to one thing or another. Concierge launched in 2016 […]
As cars grow more connected and more dependent on software, cybersecurity is becoming a more important issue for automakers. The occasional public scares involving so-called “car hackings” are just the tip of the iceberg when it comes to this complex problem. Hoping to turn said problem into a new business opportunity, BlackBerry CEO John Chen […]
Watchmaker TAG Heuer has revamped its 18K white gold Connected Modular 45 smartwatch with no less than 589 baguette-sized diamonds — 23.35 carats’ worth in fact — and it can be yours for a mere $197,000 (£143,000). The watch, which takes the title of most expensive smartwatch in the world, is basically just 2017’s $1,600 […]
Television viewers and spectators at Sunday’s grand finale at the Vodafone Premier Badminton League broke into impromptu smiles when they realized they had unexpected company. Lending an entirely unique experience to complement the nail biting match, were the adorable Vodafone Pugs in ‘augmented’ avatar. This is the first time that augmented reality has been seen […]