Valmont Cosmetics uses Thinfilm’s NFC solutions to transform beauty products into consumer experiences

Valmont Cosmetics uses Thinfilm’s NFC solutions to transform beauty products into consumer experiences

Thin Film Electronics, a global leader in NFC (near field communication) mobile marketing and smart product solutions, announced a partnership and related market trial with CMSmartconnect and Valmont Cosmetics. Through the collaboration, CMSmartconnect will integrate Thinfilm’s SpeedTap NFC technology into Valmont Cosmetics packaging, enabling Valmont to instantly deliver expert, customer-specific beauty advice for consumers through […]

Gravy Analytics and V12 Data Release New ‘Data Innovators’ Audiences with LiveRamp

Gravy Analytics and V12 Data Release New ‘Data Innovators’ Audiences with LiveRamp

Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and their Data Innovators program. These […]

AMC and Mountain Dew Announce “The Walking Dead” Partnership Worthy of a Zombie Apocalypse

AMC and Mountain Dew Announce “The Walking Dead” Partnership Worthy of a Zombie Apocalypse

AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]

Reebok makes social lifestyle content shoppable

Reebok makes social lifestyle content shoppable

Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey. The global fitness brand has appointed marketing technology company Curalate to make its social media channels fully shoppable, creating a seamless experience for consumers from the moment of discovery to the point of purchase. Beginning […]

eMarketer on Understanding Teens and their Smartphone Habits

eMarketer on Understanding Teens and their Smartphone Habits

Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables—or imposes—is a central fact of life for […]

InMobi’s mobile network reaches 162 million unique users in India

InMobi’s mobile network reaches 162 million unique users in India

InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native […]

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net were at the forefront of integrating AR functions into advertising. The first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the […]

Australia’s online ad market grows 12% to $7.6bn

Australia’s online ad market grows 12% to $7.6bn

The rapid growth of mobile and video advertising has powered Australia’s digital media spend to grow 12% to $7.6 billion in the year to 30 June 2017. According to PwC and IAB Australia, advertisers now invest about half of their advertising budgets into online media channels with search and directories continuing to take the largest share, […]