New data has revealed that, despite being a generation of selfie lovers, over half (51%) of millennials actually choose a phone case based on how protective it is, in contrast to only 33% that choose one based on how it looks. The study by Tirita, manufacturers of phone cases, discovered that millennials are putting a […]
There is an epidemic brewing in today’s connected world. Children’s open, unchecked use of the Internet is leading to a shift in young people’s social interactions, often to the detriment of their mental health. Much like global warming, the world may not see the scale of the problem until it is too late. Allowing open […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The findings of this […]
As millennials continue to become the dominant force in the retail market, new research by retail and telco technology expert Conversity has revealed that this shift is having a gradual but hugely significant impact on the expectations that consumers have when it comes to customer service. The research – which polled 1,000 consumers from across […]
Amazon.com is the eCommerce brand with the biggest absolute improvement in organic search performance on Google over the course of 2018 according to the data from search and content optimisation platform, Searchmetrics. Second on the list was online marketplace, etsy.com. Online marketplace, aliexpress.com, which is owned by Chinese multinational, Alibaba, makes number ten with a 236% […]
Facebook’s Q4 earnings call revealed that Instagram Stories has now reached a daily user count of 500 million. That figure stood at 100 million in October 2016 and 400 million as recently as June. This means that approximately half of the a billion Instagram users are now checking out Instagram Stories daily. They also reported […]
Video advertising firm Taptica International Ltd announced it has agreed a £135 million takeover of peer RhythmOne PLC in an all-share merger deal to create a combined company worth about £300 million. Taptica also proposed to buy back shares and appointed a new permanent boss. Recently, Taptica and RhythmOne announced they were considering an all-share […]
Starting February 1, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required. American Airlines is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi. “For most […]
Part of becoming the #1 choice for TV, both in and out of the home, means also building the most innovative ad experiences for consumers and brands. Just as consumers’ viewing habits have evolved, their expectations for advertising have also changed. Viewers no longer accept an irrelevant, intrusive ad experience and appreciate when brands tell […]
Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]