Walmart’s Indian unit Flipkart is set to roll out a free video service for all of its 160 million customers this month as the eCommerce company looks for new ways to increase its user base in smaller towns and cities, it said on August 5. “Most consumers’ first touch point with the internet is through […]
Always on trend global fashion destination, ASOS, and leading alternative payments provider, Klarna, take on the US. With the original UK partnership kicking off in 2016, ASOS and Klarna now extend their reach to the US market to offer flexible payment options to savvy shoppers. Global online fashion retailer, ASOS, sells over 850 brands as […]
Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]
New research has highlighted that smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of eCommerce. A nationally-representative survey of 2,000 British adults commissioned by Artefact UK, an AI and data-driven agency, reveals six out of ten smart speaker owners (60%) have used them to make […]
Pinterest saw its share price soar last night after posting better than expected results in its second quarterly earnings report. Revenues for Q2 2019 were up 62 per cent at $261.2m (£215.3m), while monthly user numbers were up 30 per cent year-on-year, passing the 300m mark. There are currently more than 200bn Pins saved on the […]
Comcast Spotlight, the ad sales devision of cable giant Comcast, said the average American household watches six hours and 25 minutes of broadcast TV every day, which includes live and on-demand content. While Comcast’s study doesn’t break down total viewership by person, it did show that household viewing increased by over 20 minutes year-over-year across […]
The proportion of international mobile-savvy travellers to the UK has increased dramatically over the past year, according to new research from Expedia Group. The second quarter of 2019 saw double digit year-on-year (YoY) growth across multiple UK regions, with the Cotswolds (almost 30% YoY), the Scottish islands (just over 40% YoY) and South Wales (also […]
Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]
eCommerce advertising is continuing to grow, according to the Q2 2019 Digital Advertising Benchmark Report released by Marin Software, a digital marketing software provider. Marin found that there was a 40 per cent increase in ad spend when it came to eCommerce advertising, dominated by Amazon. Many retailers are also looking to Google Shopping to drive revenue, with shopping ads […]
Singapore-based eCommerce platform Shopee has joined forces with dining deals platform Chope to offer special deals to its users as part of its celebration of Singapore’s 54th birthday. Shopee will hold a National Day Sale from August 5-9, and adding around 100 dining deals to users, who can also choose more than 1,000 deals on the Chope […]