A service design approach has offered Europe’s largest cancer centre an innovative solution to improve the efficiency of the hundreds of cancer trials it carries out each year. The North West based NHS Foundation Trust approached Manchester digital experience agency Code Computerlove, part of the MediaCom North Group, to explore how digital technology can be applied […]
VIOOH, the global marketplace for out of home (OOH) trading, releases their exclusive predictions looking into the future of digital OOH, in their State of the Nation, 6-month update. In early 2019, VIOOH conducted a major piece of research looking at how technology and data were transforming digital OOH and how the market was adapting […]
With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile Internet are Thailand (5 hours and 13 minutes), Philippines (4:58) and Indonesia (4:35) versus a worldwide average (3:14), US (2:24) and the UK (2:09) – the […]
Samsung Electronics and IBM announced at the Samsung Developer Conference, a new joint platform leveraging IBM Cloud and AI capabilities, and Samsung’s mobile offerings. The collaboration between the two companies brings together IBM’s capabilities with the Samsung Galaxy ecosystem for today’s enterprise customers. “The mobile industry is undergoing a dramatic transformation and opening up new […]
WARC, the international marketing intelligence service, has released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, […]
Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers. It enables brands to deliver a contextual search experience on their own website that rivals the experiences of the most sophisticated search engines. Powering Answers is the Yext Knowledge Graph, which harnesses […]
Research from real-time personalisation platform Fresh Relevance has revealed the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so. The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites, such […]
Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research. On Device Research, the marketing effectiveness research company, has announced the results of its first ‘State of Digital Brand Measurement’ research report, conducted […]
Liverpool footballer Alex Oxlade-Chamberlain became the first to try out Three’s new Call of Duty 5G experience, playing the latest instalment of the gaming phenomenon, Call of Duty Modern Warfare which is released on Friday, October 25. Three gave the England international and avid ‘COD’ fan the exclusive chance to experience 5G through one of the most […]
Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]