The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’ The US agency’s latest centennial initiative is a mobile […]
64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to […]
For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that […]
Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]
The Drum
Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]
Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. The company said the ad-blocking technology would be rolled out to all Three Group operators, beginning with the UK and Italy. Three also runs operators in Austria, Denmark, Ireland […]
US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]
Mobile network EE continues to be the best overall operator in the UK – but rival operators are closing the gap, according to a new RootMetrics study. The report, published today, examined how the four major operators – EE, Three, O2 and Vodafone – fared in reliability, network speeds and performance across data, calls and […]