Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]
Everyone hates mobile ads – even advertisers. In the midst of the advertising industry’s annual summit in New York last week, agency directors, media buyers and other ad-world professionals were up in arms about ad-blocking software expanding and improving beyond their capability to defeat it. Many admitted they have no one to blame but themselves. […]
Josh Edelson | AFP | Getty Images Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What’s App and Facebook Messenger. The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during […]
Cohn & Wolfe, a global communications agency, has been named agency of record by ride comparison and booking app Karhoo. Cohn & Wolfe will provide strategic communications counsel and media relations services to support Karhoo’s launch to New Yorkers in an increasingly competitive category. The company also plans to roll out the booking app throughout […]
Brandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions. Brandtix combines real-time, incremental analytics pulled […]
The Interactive Advertising Bureau (IAB) released an in-depth survey of 3,800 mobile users in 19 countries around the world, including Asian countries such as Singapore, China, and Japan. Announced during the IAB MIXX Conference, the survey revealed that Asia Pacific (APAC) consumers take the lead in frequent mobile purchases. Globally, nearly a quarter of mobile […]
As Margaret Gould Stewart explains it, when it comes to mobile ad experiences, Facebook views user sentiment and trust the same way it might look at a natural resource: don’t use it up. At the TAP Conference today, Gould Stewart, VP of Product Design at Facebook, laid out how the social network thinks about mobile […]
Mobile messaging app Line has announced a series of new features that will give businesses and developers the ability to create chatbots. As well as creating new technology and opening up to the developer community via a new messaging API, Line will be actively encouraging people to build valuable chatbots via a financial reward. The […]
Addressing what marketers say is their biggest concern, marketing attribution, the Mobile Marketing Association, along with two dozen of its marketer member companies, announced this week the formation of a new think tank focused on unraveling its complexity. Brands behind the initiative include Allstate, Bank of America, 1-800Flowers.com, Procter & Gamble, The Coca-Cola Company and […]
Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]