NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer Many comedy lovers […]
In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]
Location-based mobile ad network xAd has acquired WeatherBug, the companies said on November 15. WeatherBug operates a live weather website and app with more than 20 million unique users, as well as a network of more than 10,000 private automated weather stations across the country. It’s a page out of IBM’s book. Big Blue bought […]
UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017. This increase in spending takes the industry to an investment of £18.8 billion in 2017, according to the […]
November sees the launch of an ambitious project to bring Sir David Attenborough’s breath-taking archive to new generations of fans. The Story of Life is a free app from BBC Earth featuring the largest ever digital release of Sir David’s globally renowned work and will be available to download on Thursday 17th November from app […]
This Black Friday, Wal-Mart is going digital. The world’s largest retailer recently said that its website will kick off its online Black Friday sale three hours earlier than 2015, at 12:01 a.m. Eastern Thanksgiving Day. That’s hours before its in-store doorbuster deals begin at 6 p.m. that evening. This is just the second year that Wal-Mart […]
Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch. Starting November 10, the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” in someone’s story, and […]
Cadw, the Welsh Government’s historic environment service, has deployed iBeacon technology throughout 10 Welsh castles, and within the four-metre dragon model which has been touring its heritage sites during 2016. The solar-powered beacons were deployed by Welsh firm GCell, and work in tandem with the Cadw iOS and Android app developed by Locly. The technology has been […]
The IAB has released the results of a study on digital commerce in the US and China, which found Chinese consumers engage in more shopping behaviours on smartphones and tablets than US consumers. According to the research, both the US and China have achieved “near-full adoption of digital commerce,” with 89% of Chinese consumers over […]
Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]