eMarketer predicts Indonesia will have the highest rate of mobile phone user growth in Asia-Pacific in 2016 and continue to lead the region by that measure through at least 2020. But marketers hoping to connect with this burgeoning audience face an audience with lackluster enthusiasm for most mobile advertising. According to an October 2016 survey by […]
The latest Nielsen Digital Ad report looks at mobile ad performance, its connection to female users and trends to watch as the market continues to grow. The latest data examines the challenges in reaching the right consumers and exploring how successful mobile ads in the U.S. are reaching their intended audience, as well as trends […]
In the past 10 years, the volume of media consumed on mobile devices has grown rapidly, but marketers’ uptake of mobile advertising has been relatively slow by comparison. That’s partly because of limitations around the ability to accurately target consumers on mobile devices, marketers say. According to research by Nielsen, those targeting challenges could be […]
The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study. Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models […]
Instagram has added two new features, pushing it even closer to Snapchat by introducing disappearing photos and videos. It’s an add-on to Instagram Direct, the app’s direct messaging function. Users will have the option of sending photos and videos taken with the in-app camera which are deleted after two views. If the recipient replays the […]
Rather than use its mobile app to sell football boots to as many people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals. Going beyond the idea of “influencers” being a single and distinct group of people sits at […]
Facebook has confirmed that it will be winding down the ad serving portion of Atlas – less than two months after moving the platform from its ad tech division to the ‘marketing sciences’ measurement business. Founded in 2001, Atlas was acquired by Facebook in 2013 from Microsoft – which originally picked up the platform as part […]
Isobar, the Dentsu Aegis Network’s agency in Brazil, announced a new area called Data Insights. The main goal is to work on data analytics and interpretation in different platforms, supporting the agency’s efforts in advertising campaigns. Danilo Futema, who has experience in business analytics working for the agency Cubocc, is the leader of the area. […]
Airbnb announced that it is expanding its scope significantly, moving from a home-sharing business to a “holistic travel” company, said CEO Brian Chesky at the Airbnb Open event in Los Angeles. It rolled out a new feature called Trips as part of an app update designed to provide travellers with a one-stop shop. The feature […]
Skyhook, one of the world’s leading location services company, announced that it has been selected by the media division of Verifone, a world leader in payment and commerce solutions, to measure the impact of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of their customers’ advertising using real-world […]