Facebook has confirmed that it is seeking to monetise live-streams with the addition of mid-roll ads to its growing Facebook Live service. The world’s largest social network confirmed the move in 2016, saying in an email: “We’re running a small test where a group of publishers have the option to insert a short ad break […]
Mobile ads with duration of less than a second can be effective in driving brand awareness, brand consideration, key message recall and purchase intent, according to research by Facebook. Consumers across Asia spend significantly more time on mobile than on TV, but marketers have lagged behind when it comes to investment – just 20% of […]
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform. The startup uses inaudible sound waves to transmit digital content to smartphones, which it bills as a new way for businesses to engage consumers. For example, a broadcasting company can embed VAV’s inaudible audio signal into their program […]
Geico, the second largest auto insurer in the US, has introduced a virtual AI assistant to its mobile app that aims to help the company’s policyholders with all their insurance needs. The virtual assistant, called Kate, will help its customers navigate the Geico Mobile app through voice commands and ‘will respond with quick, personalised answers […]
Oxfam has launched an app aimed at bringing its supporters closer to causes and giving them more control – by enabling supporters to adjust the amount that they donate each month and easily manage how Oxfam contacts them. My Oxfam is described as the ‘first of its kind for a charity’. It offers real-life stories, […]
Though mobile payments have experienced only modest growth in the last year, the frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds. According to the December 2016 Deloitte Mobile Consumer Survey, which polled 2000 US internet users ages 18 to 74, older millennials are twice as likely to make mobile […]
Digital Element, the leading IP geolocation technology provider, announced that specialist mobile advertising agency and affiliate network, Linkadia, has chosen its NetAcuity IP geolocation solution. The technology will allow Linkadia to boost its performance for mobile advertising targeting and maximise results for its clients. Linkadia offers a 360-degree solution to its customers, providing user acquisition, […]
Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years. The project, dubbed the Mobile Immersion Centre, focuses on cutting-edge smartphone advertising development and will take place in a conference room at Dentsu agency Carat’s East 42nd St. office in […]
Global media company Matomy, announced a new partnership between MobFox and Factual, the neutral data company making location data accessible to everyone. By implementing Factual’s Geopulse Audience targeting capabilities, MobFox will provide DSP partners with advanced mobile targeting using location-based data. MobFox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus […]
Clickky, the mobile monetization and user acquisition platform, has announced its partnership with Forensiq, a leading anti-fraud system. Clickky explains that the main goal of the collaboration is to take full responsibility over the traffic quality control, reducing the amount of fraud close to nothing. The war with fraud is always a great concern amongst […]