imageSurge Inc., a pioneer in the development of Intelligent Brick-and-Mortar Storefront solutions and NRF’ Digital Commerce Start-Up of the Year 2016 Finalist, announced the launch of its iShopWindow brick-and-mortar mobile commerce platform. Based on imageSurge’s “through glass” touch-interactive technology, the iShopWindow brings unprecedented capabilities to the street-side foot traffic consumer while delivering a direct mobile […]
Triton Digital, a leading technology provider for the audio industry, announced that Zemeho, the Finland-based creator of music streaming plugin [valinta] for online games and applications has joined a2x, Triton’s premiere programmatic audio advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications […]
YouTube has introduced a new way for its creators to monetise their content with the addition of Super Chat. It’s a highlighted message in the chat stream that sits at the top of the comments section for up to five hours. Anyone watching a live stream can purchase a Super Chat in order to make […]
In response to flat line retail sales growth, innovative retailers are aggressively pursuing the omnichannel to create a seamless shopping experience across all channels, including in-store, online, mobile and social. They are exploiting the Internet of Things (IoT) and deploying exciting new technology in-store while empowering their “connected associates” with training and technology to improve […]
Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see. And such moves should intrigue revenue-minded investors […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily […]
Facebook’s Audience Network—a mobile ad network that enables the social network to place ads on other publishers’ sites—reaches 1 billion consumers every month, the social network announced in a blog post. The social network added a strong pitch to marketers: “Advertisers who opt into Audience Network can reach 16% more people on average than they […]
Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare. The move sees аdsquare’s technology integrated with mobile platform Hawk, which was developed by TabMo as the first creative demand side platform (DSP) for mobile. This enables programmatic ad buyers and advertisers that work with TabMo to access targeted […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/01/LaunchVideo_SecuretheBag.mp4[/KGVID] Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to […]
In some cities a ride in a taxi can take some time and Malaysian cities like Kuala Lumpur are no exception. Where in places like London and New York, traditional taxis have long included screens in the vehicle, the increased use of services like Uber means these are a diminishing opportunity. Until now. Rodeo, a […]
