Mobile insights and audiences company, Apsalar, announced the addition of Lift Analytics and Reporting to their popular Mobile Marketing Cloud suite. These enhancements enable marketing leaders to understand the incremental impact of their audience-driven targeting and marketing efforts on revenue and user engagement. Using Lift Analytics and Reporting, marketers compare the impact of highly-targeted install […]
Mobile advertising company MobiVisits has unveiled an upgraded user interface (UI) for its clients, which now offers native inventory. The new MobiVisits dashboard is designed to be more user-friendly and easier to manage, with an enhanced graphical interface along with other features, including an inventory tool. Clients can now easily access the stats of daily […]
Despite fast-rising digital-marketing budgets, consumer companies continue to lag in the development of essential digital-marketing skills, particularly in high-impact channels and capabilities, such as mobile, video, and testing. In fact, they have shown no overall improvement in the last 18 months, according to a new survey by The Boston Consulting Group (BCG), which found that […]
Soon-to-be Verizon-owned Yahoo is partnering with mobile geolocation data startup Statiq, which was recently acquired by Telefonica’s Axonix programmatic trading platform. The partnership sees Yahoo ‘refine its ability to offer location-based targeted adverting for brands in the UK’. Yahoo is leveraging Statiq’s location insights to create ‘a unique, accurate and scaled view of consumer behaviour’ […]
On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]
Wake up, go to work, come home. Wake up, go to work, come home. It’s an invariable grind that’s almost impossible to see past. The logistics alone of even tiny weekend trips can stop us from starting the process at all, leaving us marinating in unrealized fantasies of escape. But what if getting away for […]
‘Dialogue with the artwork’ is the recent initiative from the Museum of Modern Art in Buenos Aires to get people closer to art through technology. As a result of a team effort of developers, members of the MAMBA and BBDO Argentina, the chatbot was developed to give the art pieces a voice and a personality, […]
Six in 10 US mobile marketers will increase their mobile app budget this year and 69% will spend more on mobile websites. However, apps will still be a bigger business focus overall, according to February 2017 data from Adobe. Nearly four in 10 marketers said they will keep their mobile app budget the same, while […]
The Galeries, an official sponsor for Art Month Sydney, recently commissioned Code on Canvas and its creative partner Sutu to create an Augmented Reality exhibition as part of its campaign, The Artists’ Playground ’17. The exhibition produced by Will O’Rourke, features works from artists around the world which come to life with sound and animation […]
Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp. The integration of WhatsApp within iAdvize enables online shoppers to contact a brand’s customer service team directly in the WhatsApp discussion thread and allows then to ask questions via private messages. Customers can find all past […]
