Serviceplan Group’s CEO put himself in the “stocks” at the Innovation Day, which took place on September 28 in the House of Communication. The audience could virtually pelt the speaker on the stage with tomatoes, flowers, teddy bears and bras using an app from the Hamburg start-up Helhed – on the audience’s phone displays, it looked as though […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]
Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign in September to launch its AutoCook Multicooker. The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the recipes we […]
Digital ad spending in the Southeast Asia is set for a significant rise, as mobile sees heavy investment across the region. Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will all see their digital ad spend increase by double digits in 2017 and 2018, according to eMarketer. Spending will surpass $2.2bn across these markets, accounting for […]
Attempting to rectify India’s shortage of safe blood, Facebook has introduced new features which will help connect blood donors and blood receivers. According to a blog post, the features will roll out on 1 October, which coincides with National Blood Donor Day. These will appear on the News Feed and allow users to sign up to […]
IPG Mediabrands, the global media arm of Interpublic Group, announced a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their people-based targeting approach, enabling application and discovery of insights on behalf of clients. The media network’s partnership with Acxiom […]
Leading location technology company, Blis, recently unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping […]
Twitter is trialling an increase to its tweet character length that sees the limit doubled to 280 characters from the normal 140 characters. The test is being rolled out in all languages to a small group of users except for Japanese, Korean, and Chinese – because they can convey more information in a single character […]
Taboola, a leading content discovery platform, launched “Taboola Data Marketplace”, a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar, Acxiom and Bombora are among the first data providers to partner with Taboola. Marking another step in advanced audience targeting, […]
ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]