New Research by Common Sense Finds Major Spike in Mobile Media Use and Device Ownership by Children Age 0 to 8

New Research by Common Sense Finds Major Spike in Mobile Media Use and Device Ownership by Children Age 0 to 8

Common Sense today announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. children from birth to age 8. Among the key findings is the spike in the number of young […]

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a pre-bid integration on TabMo’s Hawk platform. Through this partnership, Hawk gives online marketers improved brand […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

  In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]

Why VR Now?

Why VR Now?

Virtual Reality, Augmented Reality and Mixed Reality, now commonly known as XR, initially got the world – and big investors – excited with its seemingly limitless applications for film, gaming, and adult entertainment. However, in 2017 the land lies quite differently, as the now maturing technology is increasingly being applied to the more fundamental aspects […]

Audi Unleashes Tactical, Data-Driven Roadside Campaign to Promote Intelligent and Intuitive Car Technology

Audi Unleashes Tactical, Data-Driven Roadside Campaign to Promote Intelligent and Intuitive Car Technology

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale from 16th October – 29th October. […]

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]

Lufthansa trials In-Flight Grocery shopping and Home Delivery Service

Lufthansa trials In-Flight Grocery shopping and Home Delivery Service

Lufthansa has partnered with German supermarket chain REWE to trial an in-flight grocery shopping service using the FlyNet connectivity portal. The three-month pilot was launched on 1 October and is available on long-haul routes departing from Frankfurt, Munich and Düsseldorf for the first six weeks. For the following six weeks, passengers will be able make use of the […]

Survey Shows Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Key Opportunities

Survey Shows Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Key Opportunities

YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While […]

Teads, Viant, Verve comment on the IAB ad spend report

Teads, Viant, Verve comment on the IAB ad spend report

The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN)  has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]