In a call to pair carpool buddies using its latest app, Waze Carpool release high energy and humorous animated commercial, created by NOMINT and directed by Sebastian Baptista. Allowing users to make and receive ride requests that drivers can accept or decline, the Google-owned app connects drivers and riders who share practically identical journeys between […]
Plan.Net Hamburg has been the media and consulting agency for Audible since March 2015. The Amazon subsidiary, based in Berlin, is a leading provider of digital listening experiences offering more than 250,000 titles. The goal of the collaboration was and still is to further increase brand awareness and sales for Audible as well as the […]
A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]
W. L. Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, has partnered effective immediately with AKQA, an international agency known for its work with a wide range of global consumer brands. The GORE-TEX brand has long been viewed as a pioneer in its industry. Based on […]
The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been announced today by WPP and Kantar Millward Brown. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many of these brands are incredibly strong and enduring. […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the launch of its lightweight SDK (Software Development Kit), designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through […]
US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means. These are the findings from eMarketer’s latest report, “US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through […]
Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs). ENACTUS is dedicated to inspiring university students to improve the world through entrepreneurial action. It is the world’s largest experiential […]
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via […]
UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess […]