Pepsi Max has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to “Max” out their summer in 2017. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published on November 20. The value of advertising sold programmatically will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year. […]
Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]
Google has released its new chatbot analytics platform Chatbase to the public after introducing it at Google I/O in 2017. The project was developed within the company’s R&D incubator, Area 120 and a number of high-profile early adopters such as HBO, Ticketmaster, Viber and others all thoroughly tested the platform before its public release. Google’s Chatbase […]
Tapad, a leader in cross-device marketing technology, announced a new global partnership with Sizmek, the largest independent buy-side advertising platform delivering impressions that inspire. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate, cross-device messaging at global scale in a privacy-safe environment. Combined with Sizmek’s existing data enablement, creative […]
Google reintroduced AdWords on November 16, tweaking existing features and adding new ones that are intended to assist marketers in promoting products and services just in time for the holidays. “The platform has been redesigned in Material Design, Google’s design language used in apps like Google Maps, Photos and Inbox. The company built the platform […]
Facebook remains as committed as ever to the creator community and on November 17 the social media giant launched an app built and dedicated specifically for them. “We are really excited by the ways creators are already finding success on Facebook, and now, we’re happy to share the launch of the Facebook Creator App and […]
November 2nd was All Soul’s Day in The Philippines. A day when families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for food. And food […]
Drawbridge, a leading people-based identity management company, announced that it is enhancing addressability and measurement on TV by deepening its cross-device data integration with The Trade Desk, a global technology platform for buyers of advertising. Brand and agency clients using The Trade Desk Platform can use Drawbridge’s Connected Consumer Graph to extend their first-party mobile […]
NinthDecimal, a leading marketing platform powered by location data, announced it has expanded its offline attribution platform, Location Conversion Index (LCI), to measure website effectiveness. As the industry’s first website-to-store attribution offering, the new Website LCI helps marketers further connect their digital assets to offline sales, and provides retailers with a better understanding of the interplay between their […]