Toymaker Lego has struck a partnership with Chinese internet behemoth Tencent to collaborate across a broad range of digital content and platforms. In making the announcement, Lego said it was seeking to increase the awareness of digital safety among children and parents in China, and to provide Chinese children with “fun, creative and most importantly […]
Havas has become the latest major media agency to be certified for both brand safety and anti-fraud by JICWEBS – the independent body that sets best practice and standards for trusted online ad trading in the UK. Havas takes the list of certifications for brand safety and anti-fraud to 72. Certification is awarded if an […]
Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]
The International Consumer Electronics Show (CES) in Vegas is where the globes Technology Brands for the past 51 years have converged to brag, showcasing what they are doing in advancing technology. This year an estimated 3,900 exhibitors from 150 different nations will have done so to over 180,000 forecasted visitors and a global media audience. […]
Google is planning a new push to vet top-tier YouTube videos that it bundles for major advertisers, people familiar with the effort said, moving to address resurgent concerns that inappropriate content is being shown alongside brand messages. The new approach will be applied to videos that are part of Google Preferred, a set of popular […]
“Do it”, “everything is possible”, “yes, we can!” are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of “you can” has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can’t do: win […]
Skype, Microsoft’s popular VoIP platform, is introducing end-to-end encryption to text messages, audio calls and file transfers made using the service, with the latest ‘Insider’ version of the platform adding support for the Signal protocol. Signal is already used by WhatsApp, Google Allo and Facebook Messenger to encrypt in-app discussions, as well as being available as […]
Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]
Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]
The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity. The Good Beer Guide app collates data from over 40,000 pubs, 10,000 beers and 2,000 breweries which have been individually visited and reviewed by thousands […]