Preoday, the global provider of branded digital ordering services, has launched its new Hotline functionality to enhance its mobile and online ordering platform. Hotline is an additional feature of the digital ordering platform. It enables restaurants and cafes to take orders over the phone and enter them into the same system as those taken through […]
Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]
Malaysia will be the first country outside China to adopt Alibaba Cloud’s City Brain solution, according to the e-commerce giant. Alibaba Group’s cloud computing arm has teamed up with Malaysian government agencies, Malaysia Digital Economy Corporation (MDEC) and Dewan Bandaraya Kuala Lumpur (DBKL), to introduce its cloud solution to improve the traffic in the country’s capital city […]
Google has confirmed its investment in Go-Jek, the hail-railing service that rivals Uber and Grab in Indonesia. TechCrunch reported the investment earlier this month, which was made alongside China’s Meituan-Dianping and Singaporean sovereign fund Temasek. The trio were part of a final tranche of a $1.2 billion round that Go-Jek began negotiating on last April, […]
Consumers could be using up to 100GB of data on their phones every month by 2025, according to mobile network provider GiffGaff. The company said the introduction of 5G will lead to an “explosive” growth in data consumption. It tipped video streaming to be see the largest growth. In 2017, users consumed just 0.83GB worth […]
Over the past several years, Facebook has devoted a considerable amount of its resources towards developing chatbots. It has made several advancements in this area, but is now focusing its efforts on improving conversational abilities. Despite their label, chatbots aren’t very good at making small talk. In a recent report, Facebook’s researchers pointed to several […]
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee for Web Standards (JICWEBS) will continue to drive brand safety efforts in […]
Amazon has released an ad for the Echo Spot on YouTube. The ad called “Be Together More” is only a minute long, and it’s full of feels. The commercial tells a heartfelt story about a grandma who is left home alone with her cat after a visit from her family. She’s gifted an Amazon Echo […]
Google parent company Alphabet has a new business and it’s all about cybersecurity. Chronicle is an independent business under the Alphabet umbrella and it’s aimed at helping companies find, track and stop cyber attacks. With two branches — a cybersecurity and analytics platform, as well as a malware intelligence service called VirusTotal — Chronicle will […]
UK ad viewability levels reached 56 per cent in the final quarter of 2017, the highest level since the second quarter of 2014. According to ad verification company Meetrics, the proportion of banner ads that met minimum viewability guidelines rose from 52 per cent to the 56 per cent achieved in Q4 2017, meaning levels […]