Spotify has restated key usage metrics for 2017 leading up to its IPO next month, claiming it recently discovered 2 million users had been accessing the free version of the streaming-music service using unauthorized apps that blocked ads. “On March 21, 2018, we detected instances of approximately two million users as of December 31, 2017, […]
As we get set to reveal this year’s Lovely Mobile Rankings, Report & Awards that looks back and celebrates mobile marketing done in the past year, the editorial team at Lovely Mobile News decided to give you — our viewers — an exclusive sneak peek. So, here are our picks for The Lovely Mobile Leaders of 2018, […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]
While FACT-Finder already holds a number of technology patents in the field of ecommerce and machine learning, the company’s latest patent introduces not just a new technology, but a whole new approach to online shopping. By learning from each individual customer’s previous behaviour, and also from all other customers, FACT-Finder is able to predict which […]
As Facebook continues to endure intense criticism over the how its handles user data, the social network has decided to roll out a change to news feeds across the globe. The change, which was introduced to the US back in January, will see local news prioritised on the news feed in all countries, in all […]
Latest figures by the Department of Statistics Malaysia indicate the digital economy has contributed 18.2% to the Malaysia’s GDP, amounting as much as RM290.9b in 2016. Since then, eCommerce has continued to grow at a rapid rate as both government and private sectors continued to heavily invest into the digital industry. To keep track of […]
Bolstered by the growing demand for digital video content from millennials, digital ad spending is set to overtake TV ad spending in Japan in 2020, according to eMarketer. The report further states that TV will account for a 32.4% share, which is $13.4bn, while digital will account for 29.8%. By the end of 2020, eMarketer […]
With the increasing penetration of smartphones, data becoming affordable and ever-growing availability of content, 80 percent of internet users across all age-groups in the country are accessing YouTube, according to Google India. The Google-owned company highlighted how YouTube is associated with India’s internet growth story at the “Brandcast 2018” event as it celebrated its 10th […]
Research undertaken by Verve, a location based mobile marketing platform, finds that consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. The findings also reveal that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with a generic […]
Following weeks of speculation, Uber has sold its business in Southeast Asia to Singapore-based rival Grab. The deal will net Uber a 27.5 percent stake in Grab, while Uber’s CEO Dara Khosrowshahi will join Grab’s board. It’s said to be the largest acquisition by a Southeast Asian firm. Grab, meanwhile, will take over Uber’s operations […]