Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases. Facebook is offering advertising solutions for marketers in the console/PC and mobile gaming industry. Similar to AdColony, the first solution is a playable ad, which is available to advertisers and agencies that opt for the […]
Limitless, the UK-based inventor and provider of a SaaS platform offering crowd sourced customer service, is announcing its latest product – LimitlessLiveMessenger. LimitlessLiveMessenger is an asynchronous messaging product that can be easily deployed on any website and provides businesses with direct access to Limitless’ on-demand Crowd Service platform. The new product allows customers to route […]
China’s Huawei raised its forecast for full-year smartphone shipments to more than 200 million and said it could become the world’s top vendor of the devices in the final quarter of next year. Huawei, which recently displaced Apple as the No. 2 smartphone vendor in the June quarter, expects full-year shipments to beat an initial […]
Google wants to get back into China, and is laying the groundwork for a key part of the initiative: bringing its cloud business to the world’s second-largest economy. The internet giant is in talks with Tencent Holdings Ltd., Inspur Group and other Chinese companies to offer Google cloud services in the mainland, according to people […]
The daily demand for something new on social media is leading to repetitive content and declines in the quality of posts when it comes to influencer marketing. According to a Bazaarvoice survey of 4,000 consumers across Europe, 47 per cent of people are tired of the repetitive nature of influencer content, while 23 per cent question a […]
Almost a third of the UK working population – 10.4 million people – could be using smartphones to be more productive at work, according to new research from Deloitte, Mobile Readiness for Work, which is based on survey responses from 3,369 UK workers. Going mobile: narrowing the productivity gap The study found that of the […]
WhatsApp has finally begun monetising its platform with the launch of its first money-making enterprise product – it’s first revenue stream since dropping the subscription fees from the app that nobody seemed to pay. Following the introduction of its business messaging features and its dedicated business app, the Facebook-owned messaging platform now give businesses the opportunity to provide […]
Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software. Headquartered in Silicon Valley, with offices in Europe and Asia, the Stellar Loyalty Consumer Relationship Cloud helps brands drive engagement frequency, maximise revenue, and build more meaningful and profitable customer relationships with their customers. Stellar’s customers include […]
Young people are bombarded with impulses from all directions, all the time, making it really hard to focus when they study. This was something Gothenburg Symphony – the National Orchestra of Sweden – wanted to change, so they created Octomonk, a fun and playful app that helps children to study better with classical music […]
Freedom Mobile unveiled a bold new advertising campaign that highlights the expensive pain points that consumers often experience with their wireless service and shows Canadians that they can get more value through Freedom Mobile. Launching in Ontario, Alberta and B.C. markets today, the new ad campaign is headlined by Emmy-nominated Canadian actor Will Arnett, […]