Tencent has announced its first restructure in six years as the company faces increasing pressure from falling share prices and Chinese regulation. The internet giant will consolidate its business units combining online and mobile internet into one unit and will launch a new division to focus on business services such as cloud computing. The announcement, […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its eCommerce revenues with a multitude of updates. The move shows the company is increasing both the sophistication and utility of its Snap ads vertical formats for potential brand partners, removing friction in the process. Having launched shoppable AR lenses in April, […]
Adobe Advertising Cloud has linked up with Flashtalking, a data-driven ad management and analytics technology company, to enable advertisers to analyse data ‘on their own terms’ at a granular level. The partnership will see media exposure data in Flashtalking’s ad server combined with pre- and post-bid event data in Adobe Advertising Cloud’s DSP at user-ID […]
Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorised Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App […]
Denim, one of the most intelligent mobile marketing platform for financial services, announced the launch of Smart Campaigns, the first solution for automatically testing and optimising mobile advertising across local markets. With the launch of a single ad campaign through the Denim platform, Denim’s customers now have the capability to test campaign variables, such as audiences […]
Today, no less than 357 million children live in conflict zones. But, as so few of their voices are heard, it equates to around 357 million unheard stories. Many of which are stories of refugees. This insight inspired charity War Child and Amsterdam creative agency Being There to make a 3D audio campaign to […]
Easy Visual has launched Banners App – a mobile application that shows targeted banners ads to users when they unlock their smartphones. Recent Boston Consulting Group research indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising […]
Facebook is rolling out ads globally within its ephemeral Stories service, with Deliveroo, Pure Gym, TransferWise and KFC among the first brands to invest in the format. Facebook has been testing ads in Stories since April – which lets people upload pictures and videos that disappear within 24-hours. According to Facebook, some 300 million people tune into Facebook […]