Ethically responsible UK shoe brand, Po-Zu has teamed up with South Yorkshire digital marketing agency, Ignition Search, on its latest project. Currently collaborating with Star Wars on a co-branded collection, Po-Zu has appointed Ignition Search to manage its paid media strategy and support its further expansion into the global and US footwear market. The campaign will use […]
Rovio Entertainment is thrilled to announce the development of a revolutionary new augmented reality (AR) app that is set to seamlessly connect Rovio licensed products with the digital Angry Birds universe. The new app in the pipeline, codenamed ‘Project Magic’, will transport consumers into a breathtaking new world, allowing them to engage in highly immersive branded […]
IBM announced growing adoption of its food supply chain network, IBM Food Trust. The blockchain-based cloud network offers participating retailers, suppliers, growers and food industry providers with data from across the food ecosystem to enable greater traceability, transparency and efficiency. The network is now generally available after 18 months in testing, during which millions […]
A new internet usage study has revealed that Netflix remains the untouchable behemoth of streaming services. The Global Internet Phenomena report, conducted by networking equipment company Sandvine, found that Netflix accounts for 15% of all downstream internet traffic worldwide, with video representing 58 percent of the entire pie. The study also found that after years of decline, […]
90% of children between the ages of 4 and 12 in Asia Pacific have claimed they are using platforms such as YouTube, Facebook and Instagram. The findings, from a survey by digital media company TotallyAwesome, reveal the social media habits of children in the APAC region as well as highlighting the safety concerns held by […]
To celebrate the second birthday of its Craigslist and Gumtree-like feature, Facebook has added new AI-powered features to improve the experience for both buyers and sellers. Now, when people upload an item they want to sell, Marketplace’s AI technology will automatically choose a category for the item to be listed in and offer a pricing […]
Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, announced that one of the world’s largest digital asset exchanges OKEx has participated in its Initial Coin Offering (“ICO”). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH Token, on 1 October 2018. OKEx uses blockchain technology to optimise the provision of financial services to […]
DataTech services provider SBDS, announced Steve Langdon, former director of international market development and business insight at Comcast, has joined its London office as Vice President, Business Development, Northern Europe. Langdon will play a central role in the company’s ambitious growth plans, with his strong broadcast, publisher and telecommunications background. He will be tasked with […]
The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to a new research by techUK and GfK. It was also the fastest growing, up 19 percent in value between 2016 and 2017, and up 35 percent in volume. These figures exclude the more mature smart TV market which is worth […]
Less than four months after it killed off its Yahoo Messenger product, Verizon-owned Oath is introducing a new messaging platform called Yahoo Together. Designed for group chats between family, friends and interest groups, the platform allows users to separate out conversations into different topics, similar to IRC chat. “Have you ever been in a group SMS […]