New ‘Food for Thought’ research released on October 24 identifies what diners want from restaurants of the future, and it’s the ordering experience they’d like new technology served up for. In response, Barclaycard is testing new prototype technology so diners can make more informed menu choices before they order and avoid menu mishaps. Barclaycard, which […]
British restaurant chain Byron is the first to launch a Quickpay bot allowing customers to pay for their bill using Facebook Messenger. The payment technology, created by hospitality platform Flyt, gives diners the chance to pay for their meal as soon as they order as well as split the bill. Diners can choose the hamburger […]
According to a major new consumer survey, the most popular smart speaker model in the US is the Amazon Echo, which accounts for 23% of all smart speakers in use. Including all its models, Amazon accounts for 63% of smart speakers in use, while Google accounts for 17% and Apple 4%. These findings have been […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic bidding for Demand Side Platforms (DSPs). The machine learning technology, which has been active and improving for the last year, culls less relevant inventory before reaching a demand partner’s […]
IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe. As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr […]
Facebook has launched its new, simplified version of Messenger, dubbed Messenger 4. Messenger’s previous nine tabs have been cut to three. Conversations are on the Chats tab, with a camera icon at the top of the screen to make it easier to take photos. The People tab lists friends who are currently available for a […]
Amazon’s Alexa is set for further expansion following a partnership with chip maker Qualcomm to integrate the voice assistant within wireless headphones. The pairing means that Bluetooth headphone manufacturers will be able to enhance the functionality of their devices by inserting custom microchips which enable pairing with a phone enabled with Alexa. In this way users will be able to talk […]
Acxiom announced that Heathrow has signed a multi-year extension to its current working relationship, expanding the provision of strategy, data, and analytical services, underpinned by the ‘Connected Spaces’ person-engagement platform, to Europe’s busiest airport. The Acxiom services allow Heathrow to use customer data to understand and react to customer events and actions in real-time. It […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter […]
Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]