Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]
While chatbots might be the latest innovation for some online dating platforms, eHarmony has decided to do things a little differently. In fact, singles can now enjoy personalised consultations with ‘real’ experts, as eHarmony launches its Premium service in the UK. This marks a strategic move by the platform to build stronger bridges between sophisticated […]
Snapchat revealed two new features and one new eCommerce initiative on November 14. The messaging application debuted Friendship Profiles, which contain all of the content—images, videos, messages, links, etc.—that users have saved in chats with friends or groups of friends in one place. If a user opts to share his or her location, that user’s […]
We are constantly on the go—whether bouncing between the gym, work, school, errands, or just chilling—and Spotify’s smartwatches are the tool to help keep us up to speed. Spotify is introducing a new app for the Apple Watch, giving you the ability to seamlessly access and control your favourite music and podcasts without missing a […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. The newly released findings will guide publishers and buyers […]
A SIM card that is able to connect millions of robots, from smart cars to gigantic factory 4.0 machines, it also covers coffee machines and intelligent security systems. This is the idea behind Things Mobile, the latest start-up to emerge from the mind of Vicenza entrepreneur Manuel Zanella, already the founder of Zeromobile, the low-cost […]
Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research. The AdEx Benchmark H1 2018 study, from IAB Europe in collaboration with IHS Markit, also reveals that half of programmatic display spend is in mobile formats. […]
Facebook has quietly released an app aimed at competing with TikTok, the 15-second video app that merged with Musical.ly earlier in 2018, as it looks to bring teenagers back into its user base. Word that Facebook was developing the app surfaced last month when TechCrunch reported that Facebook was building a standalone video product for users to record […]
Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]
TabMo has hired Peter Boler to run its regional sales operation as it continues to expand its UK presence. The move will see the creative mobile demand side platform (DSP) develop and strengthen its relationships with brands and agencies based outside London as it helps them take advantage of ongoing advancements in mobile advertising technology. […]