ADvendio, a Salesforce-based advertising management software for publishers and media, announced that KURIER Digital has successfully integrated its application to consolidate their advertising operations from quotation to billing. After a comprehensive and seamless implementation process, KURIER Digital has implemented ADvendio’s digital advertising management solution for a variety of their digital publications -such as kurier.at, film.at, […]
Applift, a leading mobile ad tech company, announced the appointment of Maor Sadra to Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role Managing Director & Chief Revenue Officer in 2015. Applift’s Co-Founder, Tim Koschella, hands the reins of CEO to Sadra as Applift continues […]
Figures are still being collated, but 2018’s Cyber Monday retail event looks on track to bring in a record $7.9bn (£6.2bn) in US online sales, as millions of shoppers look to online retailers for substantial discounts. According to figures from Adobe Analytics, sales were up 19.7 per cent year-on-year, a smaller increase than others seen […]
Unilever is to pump more of its ad spend into charities, working with ‘ethical adtech platform’ Good-Loop on a Snapchat push for Lynx as it looks to both drive effectiveness and underscore purpose. Good-Loop lets brands drive engagement by incentivising consumers to watch ads online by giving them the chance to ‘unlock’ a charity donation […]
Award shows are filled with glitz, glamour and celebration. However audiences often find themselves tuning out after their nominated categories have passed, when ideally they’d stay engaged throughout the entire evening. So to solve this, and to make sure even people who aren’t there on the night can still be part of the fun, Special […]
The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]
Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) […]
Global travel management company Carlson Wagonlit Travel has expanded its mobile air booking offering in 20 key markets around the world, giving travellers the option of booking their flights directly on the myCWT app. The service was originally piloted in early 2017 and launched commercially in Q2 2018. Mobile air booking is now being rolled out to […]
YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page. Teespring and YouTube, will expand the ability for eligible creators in France, Germany, Italy, Netherlands, Portugal, Spain and the United Kingdom to sell merchandise on their channels. This follows […]
