This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]
South Carolina’s Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance to win VIP experiences and more. NASCAR enthusiasts can download the app ahead of this Labor Day weekend to be in with a chance of […]
Instagram has been busy updating its features of late. Following up on the debut of Instagram ‘Stories’ and its new tool that enables users to zoom in while taking a video, comes the platform’s highly requested option that allows users to zoom in on photos and videos. This ‘pinch to zoom’ feature works on posts […]
Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]
Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project, operator of one of the largest advertising marketplaces in the world. This partnership allows existing clients to buy Flipboard’s rich mobile ad inventory in an automated fashion, […]
The No. 1 most visited destination in the U.S. – known for innovative vacation experiences – unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
A mobile optimised ad creative leading through to Butlin’s new mobile website Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunch their mobile website and promote it using a highly-targeted mobile-first search campaign. Butlin’s have been […]
If ever you’ve needed an incentive to exercise, a new app could give you a much-needed boost to get active. The British app Sweatcoin tracks your activity and pays you accordingly in its digital currency, which can be used to purchase physical trainers and exercise classes. For every 1,000 steps walked, users earn one sweatcoin (SWC). […]
