App features 20,000+ new and unique emoji, & seamless integration within iOS 10 A new app for designing and texting with emoji, called Amojee, has just launched in the United States for iPhone and Android. The app features dozens of new and funny emoji of celebrities, flirting, and other inspired characters. The new app will […]
Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat […]
According to the company, the new PageSkin Edge smartphone ad format is purpose-built to more effectively monetise mobile web content and overcome ad blocking, while also returning outstanding engagement and viewability figures. PageSkin Edge wraps around the top and right-hand sides of mobile web content, with an animated element that accompanies the reader down the […]
Brief: Pokemon Go creator Niantic has partnered with Japanese telecom SoftBank Group to turn 3,700 of the mobile carriers’ stores into PokeStops and PokeGyms in the Pokemon Go game. The move boosted SoftBank shares by 1.6% and Nintendo shares 3.3%, according to Bloomberg. McDonald’s Japan was the first brand to jump on the PokeStop bandwagon with a deal […]
Mobile-first marketing automation and loyalty platform SessionM announced a $35 million strategic growth investment round of Series D funding last week, furthering its efforts in the mobile CRM space. The funding round was led by General Atlantic, Salesforce Ventures, Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers. […]
Above: Trophit enables pre-registration campaigns on mobile. Trophit and Adways have teamed up to create entice users to adopt new apps using PreLaunch.Me, a platform for pre-registering users for games and apps on both iOS and Google Play. Tel Aviv-based marketing startup Trophit and Tokyo digital marketing firm Adways are joining forces on PreLaunch.Me to […]
Keettoo, a free Android-based mobile app which is giving a slice of mobile advertising revenue to its users, has enrolled as many as 100 large and medium-sized companies, and said that the app will soon be available on iOS and Windows platforms. “We have now over 100 advertisers across sectors that include automobile, hospitality and […]
Nine has extended a partnership with one of Australia’s newest ad tech players to deliver a mobile programmatic offering it hopes will revolutionise small screen advertising. Playground XYZ, which launched last November promising it would shake-up mobile advertising, has been given the green light to bring new ad formats, including Super Skin, Side Push, and […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience. Dubbed “Mission Impeccable,” the campaign, created by London agency Poke, is based on the theme of espionage, a nod to the retailer’s British, James Bond-esque feel. It […]