Pushspring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company […]
Razorfish, a world leader in helping global brands drive customer obsessed business transformation, today announced it has hired Kevin Mercurio as director of data science for the COSMOSTM platform, a new position. Based in the agency’s New York office, Mercurio will report to Chief Intelligence Officer Samih Fadli. The hire follows the recent launch of […]
TubeMogul has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod, which previously used Vizeum for all of their programmatic buys, will now use TubeMogul’s automated software platform to plan, buy, measure and optimise their Australian brand advertising and manage the entire process […]
Mastercard is about to start letting customers in the UK and Europe pay for goods online by using their face instead of a password. Having already been trialled in the US and Canada, the service, called Identity Check Mobile, asks for customers to pose for a photograph of their face to authenticate online purchases. Shoppers […]
By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]
New community based food delivery app, Trybe, has launched in London to help connect enthusiastic home cooks with their hungry neighbours. From Caribbean to Japanese, Trybe makes it possible for anyone to set up a restaurant in their own kitchen by creating a menu which changes daily. It’s the perfect way to try delicious authentic […]
Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]
Josh Edelson | AFP | Getty Images Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What’s App and Facebook Messenger. The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during […]
Brandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions. Brandtix combines real-time, incremental analytics pulled […]
The Interactive Advertising Bureau (IAB) released an in-depth survey of 3,800 mobile users in 19 countries around the world, including Asian countries such as Singapore, China, and Japan. Announced during the IAB MIXX Conference, the survey revealed that Asia Pacific (APAC) consumers take the lead in frequent mobile purchases. Globally, nearly a quarter of mobile […]