Brands need to respect consumer journey and control in mobile advertising

Brands need to respect consumer journey and control in mobile advertising

Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement. That’s the view of Exponential head of mobile for APAC and South Africa, Nicole Liebmann, who presented on how to optimise mobile advertising at the vendor’s recent customer breakfast […]

PushSpring and comScore Partner to Deliver Enhanced Mobile Audience Segments for Programmatic Buying

PushSpring and comScore Partner to Deliver Enhanced Mobile Audience Segments for Programmatic Buying

Pushspring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company […]

Razorfish Hires Harvard Physicist Kevin Mercurio as COSMOS Data Scientist

Razorfish Hires Harvard Physicist Kevin Mercurio as COSMOS Data Scientist

Razorfish, a world leader in helping global brands drive customer obsessed business transformation, today announced it has hired Kevin Mercurio as director of data science for the COSMOSTM platform, a new position. Based in the agency’s New York office, Mercurio will report to Chief Intelligence Officer Samih Fadli. The hire follows the recent launch of […]

TubeMogul Wins Pernod Ricard Deal

TubeMogul Wins Pernod Ricard Deal

TubeMogul has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod, which previously used Vizeum for all of their programmatic buys, will now use TubeMogul’s automated software platform to plan, buy, measure and optimise their Australian brand advertising and manage the entire process […]

Mastercard app lets online shoppers pay with a selfie

Mastercard app lets online shoppers pay with a selfie

Mastercard is about to start letting customers in the UK and Europe pay for goods online by using their face instead of a password. Having already been trialled in the US and Canada, the service, called Identity Check Mobile, asks for customers to pose for a photograph of their face to authenticate online purchases. Shoppers […]

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]

Where Facebook is looking to put a lot more ads

Where Facebook is looking to put a lot more ads

Josh Edelson | AFP | Getty Images Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What’s App and Facebook Messenger.  The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during […]

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