As many marketing teams focus on getting their brand identity and visual representation on point, the director of a leading digital agency argues that they may be missing out on bigger opportunities to engage with their customers. Matt Oxley is the co-founder of DotLabel, An award-winning digital agency which counts Barclays, Hendricks Gin and Anthony […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2016. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes the likes […]
Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and […]
China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago. But, where is the line between connected and “over-connected?” Undoubtedly, technology brings us closer, but it also brings us new […]
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The calendar, currently only in prototype stage, works as an e-paper […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]
On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]
Wake up, go to work, come home. Wake up, go to work, come home. It’s an invariable grind that’s almost impossible to see past. The logistics alone of even tiny weekend trips can stop us from starting the process at all, leaving us marinating in unrealized fantasies of escape. But what if getting away for […]
Launching on the 17th March 2017 at Myer’s VAMFF runway show, ‘Catwalk to Cart‘ will be the first time any fashion brand in the world has enabled attendees of a runway show to shop a catwalk live from their seat. Built to deliver a direct sales outcome, ‘Catwalk to Cart’ is an idea that provides […]
The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ report was […]