Kodak has joined forces with Imperial Leisure to take to the streets of London with a custom charger as part of a stunt ‘wiping’ people’s mobile phones. The experiment, a collaboration between the creative agency and the Kodak Moments app, revealed how people react when their phones are wiped by mistake. Promoting the fact that […]
US doughnut company Dunkin’ Donuts has become the first brand to partner with Waze, a Google-owned traffic and navigation app, for its ‘Order Ahead’ feature. Through the partnership, members of Dunkin’ Donuts DD Perks rewards program will be able to order their favourite Dunkin’ Donuts products by connecting to its mobile ordering feature through the […]
Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and […]
Facebook Messenger has incorporated real-time location sharing within the communication tool for the first time, enabling users to broadcast their whereabouts to a friend in one hour intervals. The added functionality brings Facebook into contention with similar tools offered by Apple’s own iPhone messages app and Google Maps. The functionality was prompted by an observation […]
Music streaming service Spotify has acquired content recommendation startup MightyTV, a service that uses Tinder-style swiping to help guide users toward TV and film choices. The terms of the deal are undisclosed but MightyTV has been shut down, as a result of the acquisition, and its team will join up with Spotify’s in New York […]
China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago. But, where is the line between connected and “over-connected?” Undoubtedly, technology brings us closer, but it also brings us new […]
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The calendar, currently only in prototype stage, works as an e-paper […]
Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists. The plans were revealed when Twitter starting surveying users about their interest in a premium version, which would essentially be an expanded version of TweetDeck, the Twitter dashboard app acquired by the company for a reported $40m (£32m) […]
Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]