By Alex Springer, Director, Sales and Solutions Architects, Impact EMEA
Happy National App Day—that traditional time of year when we pause (briefly, between swipes) to reflect on just how much the world and its purchases have gone mobile. For everything from entertainment to fitness to fertility, we now look to apps to meet our most basic needs. We spend 87% of our mobile time in-app, and when we […]
Gismart, a leading developer and publisher of entertainment-focused apps and games, today announced a $500,000 investment into Jambl, a Berlin-based music startup aspiring to become the largest social media platform for beat making music creators. The investment has been made within the framework of Gismart’s recently announced investment programme for talented teams with promising mobile […]
● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work
South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]
Rubicon Project, Smart AdServer and Soundcast sign up as the first supply partners
Mobile advertising company TabMo has launched OmniGuaranteed, a new tool that will enable advertisers to use one platform to undertake programmatic guaranteed media trading across multiple channels for the first time. Rubicon Project, Smart AdServer (Smart RTB+), Soundcast and Ströer Digital are the first supply partners to adopt the technology. Buyers and publishers using their […]
New research reveals voice assistants and data from phone calls are set to transform the workplace
Nearly nine in ten (89%) UK workers want to unlock the automation, productivity and compliance benefits of their ‘voice data’ from work calls, with adoption of voice tech in the business world predicted to follow rapid consumer adoption of hands-free assistants, new research from voice data capture platform Dubber has revealed. The use of smart […]
Young people getting their first phone have a new way to help them have a happier, healthier, more positive life online, with the new BBC Own It app. Aimed at supporting children’s emotional wellbeing and resilience online, the app is a first-of-its-kind in empowering – rather than monitoring – children aged 8-13 years with their […]
From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]
Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
Rob Sandbach, Managing Director of Indiespring, explains the essentials you need to consider when it comes to getting your app ready for launch
The most successful apps that you will have heard of will have identify a public need: WhatsApp for messaging; Google Maps for navigation; Uber for on-demand mobility. These apps were built to resolve specific issues and that will have taken a lot of investment – often millions – with plenty of additional budget for a […]