Rovio Entertainment Corp. has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018. The event benefits the Tyler Robinson Foundation (TRF), a non-profit organisation dedicated to helping families cope financially and emotionally with […]
Hong Kong has been a food paradise for a long time and the city’s busy lifestyle make food delivery apps such as Uber Eats an immediate hit. People can now order from a wide array of menus in a tap of button and for busy young people, choices are usually trendy, international cuisines. However in […]
Twitter announced new restrictions to its ad policies that restrict the publishing of sponsored political and issue tweets. The social platform set these rules for the US only, in light of social media’s recent issues with the bad actors exploiting looser measures since the 2016 presidential campaign. After Twitter and Facebook announced restrictions to these types of ads […]
Facebook Watch, the social network’s streaming video platform, is getting its global rollout, just over a year after the service launched in the US. Content will include familiar names as well as original programming and exclusive series. The content lineup includes entertainment, news and sports programs, and aims to position Facebook as a more legitimate […]
Marketing automation platform Punchh and TGI Fridays UK revealed results driven by the casual dining chain’s new mobile app, expanded customer loyalty and relationship programs. In just four weeks, TGI Fridays realised significant uplift over multiple key performance indicators, including: Loyalty Visits: Up 61 percent Signups: Up 30 percent Unique guests: Up 51 percent Loyalty Revenue: Up 66 percent […]
Music streaming service Pandora announced three advertising formats to help marketers target users better, and explained how ads of varying lengths can work together to help them meet their goals. The company said Short Form Audio, four to ten second audio spots; Dynamic Audio, tailored to listeners based on Pandora’s data; and Sequential Audio, which […]
Courtship, now known as dating, has been happening since the beginning of time and has drastically changed over the last few decades. Long gone are the days of parents arranging meeting between family friends since technology has now enabled everyone to become a serial dater. Move over Match, OKCupid and eHarmony, dating apps have arrived […]
Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research. The data, from eMarketer’s latest forecast on social network usage, indicates that the number of Snapchat users in the UK will reach 16.2 million this year, of which 5.0 million (or nearly 31%) […]
AccuWeather has partnered with Foursquare, the location technology platform, to deliver AccuWeather app users even more personalisation and contextually relevant information, available at their fingertips at the right time in the right place to make better choices and even more informed decisions. Available in the next few days on AccuWeather’s award-winning iOS and Android apps, users […]
Manchester United and HCL Technologies, the club’s official Digital Transformation Partner, have reached another milestone in transforming the club’s digital offering to its 659 million global followers, by launching the Manchester United Official app on iOS & Android. Following on from the successful launch of the club’s new website and making MUTV available to be streamed […]