Rovio Entertainment Corp. has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018. The event benefits the Tyler Robinson Foundation (TRF), a non-profit organisation dedicated to helping families cope financially and emotionally with pediatric cancer.
Imagine Dragons commented: “The Tyler Robinson Foundation is a cause very close to our hearts. These kids and their families should never have to suffer financial despair when they’re already battling cancer together, and it’s an honour to help them out any way we can. We jumped at the chance to join with Angry Birds to bring more awareness and support to TRF and these kids.”
In “Angry Birds x Imagine Dragons,” adorable baby Angry Birds, a.k.a. the Hatchlings, need a hand as they get ready to rock out in support of TRF. Take part in special challenges, collect VIP passes, and help the Hatchlings set the stage for the biggest concert ever. The in-game event features an exciting new location, the Las Vegas Concert Arena, and three new characters with nine exclusive outfits, including rockstar gear and dragon wings. Additionally, Imagine Dragons track “Natural” will be showcased in-game.
Kim Gradisher, Tyler Robinson Foundation Executive Director, said: “We are incredibly grateful to Imagine Dragons and Rovio Entertainment for using this compelling brand pairing to support TRF and the many families battling pediatric cancer. By using their considerable public platform and reach to draw awareness and encourage giving, Imagine Dragons and the creators of Angry Birds have helped to make a deep impact in the lives of TRF families. Every day, but particularly in September during childhood cancer awareness month, it’s so important to let these families know they do not face their battle alone.”
“Angry Birds x Imagine Dragons” coincides with childhood cancer awareness month and is one of many initiatives TRF supports during September to expand its mission. The Angry Birds Match game will also be featured during the Foundation’s annual “Rise Up” charity gala held on Friday, Sept. 14, in Las Vegas. Integrated placements in the game will link to the campaign’s landing page, where players can read more about the cause and take action by donating.
Ville Heijari, CMO, Rovio Entertainment, commented: “It’s an honour to team up with Imagine Dragons to support all the good the Tyler Robinson Foundation does for children and families battling this life-threatening disease. It’s our hope Angry Birds Match will help raise awareness around the world about this very important mission and inspire fans everywhere to join the cause.”
Imagine Dragons fans can give back to TRF and catch the band perform an exclusive acoustic set during the “Rise Up” gala by visiting Facebook.com/ImagineDragons on Friday, Sept. 14, at 9 p.m. PT.
Angry Birds Match stars the Hatchlings, adorable fuzz balls from The Angry Birds Movie. Arrange toys, stars and other items to pop the piggies and help the Hatchlings with different challenges. Angry Birds Match is free to download with in-app purchases on iOS devices through the App Store and Android devices via Google Play.
Source: Rovio Entertainment