Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]

Facebook Messenger Is Recommending Businesses to Chat With

Facebook Messenger Is Recommending Businesses to Chat With

Facebook’s Messenger app has begun suggesting businesses that users may want to chat with, in yet another sign that the platform is preparing for a big push into the world of mobile commerce as it expands beyond its initial purpose as a messaging app. With Facebook’s annual F8 developer conference happening early next week, there […]

This Mobile Agency Found Its Newest Intern on Tinder

This Mobile Agency Found Its Newest Intern on Tinder

If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder. Earlier in 2016, Dentsu-owned Fetch’s New York office set up a Tinder profile to find potential interns within the app’s roughly 50 million users who skew between the […]

Eddie Bauer brings Snapchat followers to Mt. Everest with real-time docu-series

Eddie Bauer brings Snapchat followers to Mt. Everest with real-time docu-series

Outdoor apparel retailer Eddie Bauer is sponsoring an innovative mobile documentary in which high-altitude climbers share their Mt. Everest journey on Snapchat, an opportunity for the brand to create a strong, unique relationship with fans. Six-time Mt. Everest climber Adrian Ballinger is teaming up with photojournalist Cory Richards for an innovative docuseries on Snapchat, giving […]

Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners

Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners

Pinterest’s Promoted Pins ad format has landed in the UK, with brands like John Lewis, Made.com, B&Q and Tesco announced as early launch partners. The visual bookmarking tool, which allows users to curate and share images and ideas via an online scrapbook of ‘Pins’, made the announcement on April 6. Promoted Pins, which launched in […]

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Digital restaurant pre booking service Bookatable has revealed a significant boost in sales to its restaurants that trialled the company’s exclusive partnership with EasyPreOrders ahead of a wider rollout of the system scheduled for later in 2016. The trial, which took place during November and December 2015, one of the busiest periods of the year for the […]

Hero Condoms takes to Tinder to match users with STIs

Hero Condoms takes to Tinder to match users with STIs

Australian Tinder users have been ‘swiping right’ to a series of personified STIs as part of a campaign by condom brand Hero. From ‘Johnorrhoea’ to ‘Sydphilis’ and ‘Herpeia’, a series of 10 fake profiles named after the diseases have been appearing as potential date options for singles on the platform in a bid to highlight the unpleasant side-effects […]