Instagram is extending the maximum length for videos from 15 seconds to 60, and enabling users to create single videos from multiple clips. These changes follow a 40 per cent increase in time spent watching videos on Instagram over the past six months. Longer videos have been available to advertisers since February, but will now […]
The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’ The US agency’s latest centennial initiative is a mobile […]
Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally. The app has leveraged early success in the US, and raised $100m in its first significant round of funding from internet […]
10 Minutes With, the global career matchmaking platform, has launched a mobile app for iPhone and Android to help undergraduate, masters and MBA students search for their ideal job and connect with companies they want to work with. Available for free on iPhone and Android, the app encourages users to create a career profile, select […]
Ogilvy & Mather Singapore and Toys “R” Us has launched a one-of-a-kind mobile app that makes it fun and easy for kids to earn their most coveted toys after completing tasks or chores set by their parents or guardians. The app, named “Tasks for Toys”, was recently launched to solidify the brand’s position as the […]
Nintendo has unearthed details about its landmark entry into mobile gaming, revealing its first title, a free-to-play chat app called Miitomo. The app, produced by mobile developer DeNA, enables the Nintendo community to communicate with each other using their customisable Mii avatars. Details of what the game will entail are few and far between and […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]
Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]
YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. The shopping ads allow advertisers to display a click-to-buy ad within partner videos on YouTube. Viewers will see an “i” at the top right of a video to view the shopping ads. They will be in the […]