Google has overhauled its official integrated development environment, Android Studio, that enables developers to emulate the Android operating system on desktop computers and create apps in a faster, more visual way. Android Studio 2.0 adds Instant Run to the solution, a feature that enables developers to see changes to their code instantaneously reflected in a […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
Facebook’s Messenger app has begun suggesting businesses that users may want to chat with, in yet another sign that the platform is preparing for a big push into the world of mobile commerce as it expands beyond its initial purpose as a messaging app. With Facebook’s annual F8 developer conference happening early next week, there […]
Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much. Snapchat 2.0 opens the door for marketers to create a very personal connection to consumers as users […]
If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder. Earlier in 2016, Dentsu-owned Fetch’s New York office set up a Tinder profile to find potential interns within the app’s roughly 50 million users who skew between the […]
Domino’s is making ordering pizza easy as pie, with an app which automatically orders your favourite meal without needing to click. On opening the app, which launched on April 6, users are presented with a ten second timer. Unless you cancel the timer, your pizza will immediately be on its way. This is one of […]
Outdoor apparel retailer Eddie Bauer is sponsoring an innovative mobile documentary in which high-altitude climbers share their Mt. Everest journey on Snapchat, an opportunity for the brand to create a strong, unique relationship with fans. Six-time Mt. Everest climber Adrian Ballinger is teaming up with photojournalist Cory Richards for an innovative docuseries on Snapchat, giving […]
Pinterest’s Promoted Pins ad format has landed in the UK, with brands like John Lewis, Made.com, B&Q and Tesco announced as early launch partners. The visual bookmarking tool, which allows users to curate and share images and ideas via an online scrapbook of ‘Pins’, made the announcement on April 6. Promoted Pins, which launched in […]
People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]
Digital restaurant pre booking service Bookatable has revealed a significant boost in sales to its restaurants that trialled the company’s exclusive partnership with EasyPreOrders ahead of a wider rollout of the system scheduled for later in 2016. The trial, which took place during November and December 2015, one of the busiest periods of the year for the […]