Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products. The latest edition of the biannual Subscription Economy Index from Zuora – the leading cloud-based subscription management provider – has […]
The London, Munich and Paris-based specialist for post-checkout communication, parcelLab, has successfully completed its Series B financing. In addition to a number of existing investors, including venture capital investor Coparion, Capnamic Ventures is joining the start-up as lead investor. With this new capital, parcelLab will invest further in technology. However, the primary focus will be […]
To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) football season, Etihad Airways – the club’s official shirt and stadium sponsor – took the opportunity to create a unique fan experience and drive engagement using the power of augmented reality (AR). Etihad Airways worked with Snapchat and its regional Lens Studio Partner, Tactical, to conceptualize and […]
TripAdvisor, one of the world’s largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveller and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor’s website and app. TripAdvisor Connect helps advertisers leverage the power of the […]
Twilio, the leading cloud communications platform, announced that it has joined the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). M3AAWG is the premier industry group dedicated to combating bots, malware, spam, viruses, denial-of-service attacks and other online exploitation across platforms, including mobile, email, voice and emerging platforms such as social messaging. M3AAWG leverages the depth […]
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
Facebook and similar apps and websites can be ordered to take down illegal posts worldwide after a landmark ruling from the EU’s highest court. Platforms may also have to seek out similar examples of the illegal content and remove them, instead of waiting for each to be reported. The European Court of Justice ruling is […]
McDonald’s India jumped onto the trend by dedicating songs to all the food on their menu – from Kuch Kuch Hota Hai when we see a burger to Is This Love when it comes to Fries. The brand saw people pouring in with their own songs to show love for their food. To amp up […]
Popular short-form video app TikTok has decided not to allow any form of paid political advertising on its platform, taking a different approach to other major social platforms that continue to struggle with what is an acceptable political ad and what isn’t under constantly evolving policies. The blanket ban on political ads includes any “paid […]
BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. As part of the integration, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of the demand-side platforms (DSPs) […]