The internet has historically been the wild west of content and communication, exempt from many of the rules and restrictions of the physical world. But as internet users, creators, platforms and authorities alike wake up to the consequences this culture of lawlessness has created, brands must learn to operate within a range of new constraints, […]
Bristol-based integrated digital marketing agency, Loom, has begun its eleventh year securing award-winning energy switching service, Flipper, as a client. The business also welcomes apprenticeship training and development specialist, Lifetime Training, and software expert, Ghyston. Launched in 2016, South West-based Flipper, was the UK’s first energy auto-switching service. Its in-house tech includes the most advanced […]
Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director
Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business. The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers. French will be responsible for working with enterprise clients to develop voice applications and […]
British Prime Minister Boris Johnson has been included as the latest political figure in the ‘Scars of Democracy’ street art gallery created by artist Capo’s Finest. The timing couldn’t be more apt, as Brexit turmoil persists and MPs gear up for Britain’s first pre-Christmas general election in almost a century. The addition of Boris Johnson […]
A service design approach has offered Europe’s largest cancer centre an innovative solution to improve the efficiency of the hundreds of cancer trials it carries out each year. The North West based NHS Foundation Trust approached Manchester digital experience agency Code Computerlove, part of the MediaCom North Group, to explore how digital technology can be applied […]
VIOOH, the global marketplace for out of home (OOH) trading, releases their exclusive predictions looking into the future of digital OOH, in their State of the Nation, 6-month update. In early 2019, VIOOH conducted a major piece of research looking at how technology and data were transforming digital OOH and how the market was adapting […]
With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile Internet are Thailand (5 hours and 13 minutes), Philippines (4:58) and Indonesia (4:35) versus a worldwide average (3:14), US (2:24) and the UK (2:09) – the […]
Samsung Electronics and IBM announced at the Samsung Developer Conference, a new joint platform leveraging IBM Cloud and AI capabilities, and Samsung’s mobile offerings. The collaboration between the two companies brings together IBM’s capabilities with the Samsung Galaxy ecosystem for today’s enterprise customers. “The mobile industry is undergoing a dramatic transformation and opening up new […]
WARC, the international marketing intelligence service, has released the latest Media Allocation Benchmark report, identifying where successful advertisers invest their budget. Using its database of effective advertising campaigns, WARC has analysed over 1,100 case studies between 2009 and 2018 that contain budget and media allocation information for TV, digital (including online and mobile), OOH/experiential, print, […]
Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers. It enables brands to deliver a contextual search experience on their own website that rivals the experiences of the most sophisticated search engines. Powering Answers is the Yext Knowledge Graph, which harnesses […]